A step forward: The leading content platform for luxury professionals is now available in both English and Chinese.
EVENTS
Luxury Society Launches Its Chinese Edition
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Credit: This is the featured image credit
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
A step forward: The leading content platform for luxury professionals is now available in both English and Chinese.
Chinese consumers are becoming increasingly significant in the global luxury landscape. They are responsible for 25 to 30 per cent of the world’s luxury goods spending, with a large number of them being younger and more willing to spend on luxury goods than previous generations.
Having grown up in the Internet age, these hyperconnected consumers are not only boosting online luxury sales – which are expected to triple over the next five years in China – but their perceptions of brands are also being shaped mostly through online channels. Luxury brands must adapt to these rapidly evolving habits… and not only in China.
Since its inception, Luxury Society (a division of DLG) has been consistently delivering fresh and relevant content to its network of +30,000 luxury industry executives. To address the growing interest from Chinese audiences, we are delighted to announce the launch of Luxury Society in Chinese as well.
To mark the start of this exciting new chapter, we pick the brains of newly appointed Piaget CEO, Chabi Nouri, on the ever-changing digital landscape and how the storied Maison is embracing it. Noting the burgeoning interest in taking consumers on online-to-offline user journeys, we also analyse how luxury brands are unifying digital tools with memorable in-store retail experiences as a key drive-to-store strategy, as well as the luxury shopping habits of Chinese Millennials.
I am looking forward to starting this new chapter with you, and keen to hear your feedback and ideas about the future of the luxury industry.
Please feel free to share this with your Chinese colleagues and counterparts. They are welcome to subscribe to the Luxury Society newsletter here.
David Sadigh
Publisher & CEO
Founder & CEO, Luxury Society
Publisher of Luxury Society and Founder & CEO of Digital Luxury Group.
