Luxury consumer behavior has changed, and as a consequence luxury watch brands are now heavily investing in digital; with up to 50% of total marketing budgets dedicated to it. Yoann Chapel reveals 5 key insights uncovered by the WorldWatchReport™ Benchmark, in a series of videos.
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Which Channel Has The Most Impact On Drive-To-Store For Luxury Brands?
One of the most important ways that luxury brands can bring quality traffic to their websites isn’t influencers, social advertising, or organic search. The WorldWatchReport™ Benchmark reveals what it is.
Surprise: Social Media Is a Highly Qualified Traffic Source for Luxury Brands
The WorldWatchReport™ Benchmark has revealed that social traffic has one of the highest purchase intents with 13% of social traffic heading to the store locator. And this is only the beginning; in the past year, social traffic increased by an impressive +76%
China Still On Top for Luxury Watchmakers
The new WorldWatchReport™ Benchmark has revealed that within the next few months, China will dethrone the US as the leading source of luxury watch website visitors.
Luxury Watch Websites Are Seeing More Traffic Than Ever Before
The new WorldWatchReport™ Benchmark has uncovered a new record. Despite a tough business environment for watchmakers, luxury watch websites are receiving more traffic than ever before.
How Many Clients Does Your Brand Lose Due to Unoptimized Media Investment?
The new WorldWatchReport™ Benchmark has revealed that 20% of the traffic to luxury watch websites comes from advertising. Improving the quality of this traffic stands as one of the main digital challenges the industry is facing.
Luxury Watches Online: 4 Digital Trends
Results of the latest WorldWatchReport™ Benchmark uncover four digital trends that are shaping the luxury watch industry’s global business. From key markets in the Middle East and China, to the…