2016 is set to catapult virtual reality into the mainstream. But can it truly be leveraged by luxury brands for maximum effect? Cream UK Strategy Director Wayne Fletcher investigates.
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Digital Marketing & Luxury Brands: Re-Discovering The Fine Art Of Seduction
The digital era means myriad new avenues to connect with consumers – but is it putting luxury brands at risk of overexposure and losing their mystery and appeal? Communications & media agency Cream UK investigates.