Victoria Gomelsky

Victoria Gomelsky is editor in chief of JCK, a 147-year-old jewelry trade publication based in New York City. Her freelance work has appeared in The New York Times, WSJ Magazine, Robb Report and The Hollywood Reporter. She divides her time between New York City and Los Angeles.

Victoria

Gomelsky

Editor-in-Chief, JCK

Latest articles from

Victoria

LEADERS7 min read

What Will the Luxury Industry Look Like After COVID-19?

Ten of the top minds in luxury share their thoughts on the trade’s post-pandemic future. It is the Spring of 2021. The luxury industry has taken its first tentative steps…

CAMPAIGNS7 min read

Watches & Wonders 2020: This Year’s Most Innovative Timepieces

When COVID-19 derailed the Geneva event, organizers convinced 17 brands to use the fair’s new digital platform as a showcase for their most innovative novelties. The luxury watch industry has…

RETAIL6 min read

For Luxury Watch Brands, Balancing E-Commerce with Retail Can Prove A Challenge

Between traditional brick-and-mortar stores and new digital ventures, luxury watch sales are all over the place. Earlier this month, when the popular watch website Hodinkee announced that it had been…

CONSUMERS6 min read

The Future of Luxury? Digital Transactions Aided By Trusted Human Advisors

Net-a-Porter’s new EIP Privé platform and Farfetch’s Private Client loyalty programme are two examples of how luxury brands are targeting extremely wealthy clients online. For years, luxury brands have lavished…

LEADERS9 min read

For Luxury Hospitality, The Devil Is In The Data

In part one of an ongoing series on digital transformation, Matthew Dray, vice president of e-commerce, digital marketing, and guest engagement at the Peninsula Hotels group, explains why number-crunching is…

RETAIL6 min read

How Lab-Grown Diamonds Are Gaining Acceptance From Mainstream Jewelers

Long derided as cheap facsimiles of natural, mined diamonds, lab-grown diamonds are gaining a foothold in the fine jewelry trade. In early June, as members of the fine jewelry industry…

LEADERS5 min read

Swiss Watchmakers Embrace Pop-up Retail Experiences

Luxury watch brands, such as Audemars Piguet, Omega and Zenith, are increasingly experimenting with pop-up boutiques. This concept can create a sense of urgency and exclusivity around products while testing the strength of new markets.

LEADERS6 min read

Under CEO Georges Kern, Breitling is on the Brink of a Total Transformation

Georges Kern’s tenure marks the start of a new era for Breitling. The Swiss watch brand’s CEO has firmly set his sights on omnichannel commerce with the aim to provide…

DIGITAL3 min read

Anatomy of a Virtual Reality Campaign: How Piaget Created the Polo Experience

In July, the Swiss watch brand Piaget unveiled a two-minute, seven-second virtual reality (“VR”) “Polo Experience” that transported viewers to a polo match in Chantilly, France.