What Will the Luxury Industry Look Like After COVID-19?
Ten of the top minds in luxury share their thoughts on the trade’s post-pandemic future. It is the Spring of 2021. The luxury industry has taken its first tentative steps…
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Victoria
Watches & Wonders 2020: This Year’s Most Innovative Timepieces
When COVID-19 derailed the Geneva event, organizers convinced 17 brands to use the fair’s new digital platform as a showcase for their most innovative novelties. The luxury watch industry has…
For Luxury Watch Brands, Balancing E-Commerce with Retail Can Prove A Challenge
Between traditional brick-and-mortar stores and new digital ventures, luxury watch sales are all over the place. Earlier this month, when the popular watch website Hodinkee announced that it had been…
The Future of Luxury? Digital Transactions Aided By Trusted Human Advisors
Net-a-Porter’s new EIP Privé platform and Farfetch’s Private Client loyalty programme are two examples of how luxury brands are targeting extremely wealthy clients online. For years, luxury brands have lavished…
For Luxury Hospitality, The Devil Is In The Data
In part one of an ongoing series on digital transformation, Matthew Dray, vice president of e-commerce, digital marketing, and guest engagement at the Peninsula Hotels group, explains why number-crunching is…
How Lab-Grown Diamonds Are Gaining Acceptance From Mainstream Jewelers
Long derided as cheap facsimiles of natural, mined diamonds, lab-grown diamonds are gaining a foothold in the fine jewelry trade. In early June, as members of the fine jewelry industry…
Swiss Watchmakers Embrace Pop-up Retail Experiences
Luxury watch brands, such as Audemars Piguet, Omega and Zenith, are increasingly experimenting with pop-up boutiques. This concept can create a sense of urgency and exclusivity around products while testing the strength of new markets.
Under CEO Georges Kern, Breitling is on the Brink of a Total Transformation
Georges Kern’s tenure marks the start of a new era for Breitling. The Swiss watch brand’s CEO has firmly set his sights on omnichannel commerce with the aim to provide…
The Digital Transformation of Family-Owned Luxury Brands
Without the force of a major luxury conglomerate behind them, independent and family-owned luxury brands must approach their digital strategy in a more pragmatic way. Victoria Gomelsky lets us in on the inner-workings behind a few such brands.
Anatomy of a Virtual Reality Campaign: How Piaget Created the Polo Experience
In July, the Swiss watch brand Piaget unveiled a two-minute, seven-second virtual reality (“VR”) “Polo Experience” that transported viewers to a polo match in Chantilly, France.