Susanna Nicoletti is a Marketing, Digital and Communication Senior Executive in the fashion and luxury industry with a track record in top global groups and brands. A Brand Catalyst helping fashion and luxury brands building authentic leadership thanks to long lasting, strong Brand Equity and successful Business Growth Management. A Business and Strategy Writer. Explorer of new luxury and fashion marketing frontiers.
Susanna
Nicoletti
Brand Catalyst and Founder of LuxFashion
Susanna Nicoletti is a Marketing, Digital and Communication Senior Executive in the fashion and luxury industry with a track record in top global groups and brands. A Brand Catalyst helping fashion and luxury brands building authentic leadership thanks to long lasting, strong Brand Equity and successful Business Growth Management. A Business and Strategy Writer. Explorer of new luxury and fashion marketing frontiers.
Latest articles from
Susanna
LEADERS6 min read
Karl Lagerfeld: Leader, Legend, and Luminary
As the fashion world mourns the passing of one of its greatest designers, Susanna Nicoletti takes a look back at his influence and the legacy he left behind.
RETAIL8 min read
Outlets: Fashion Dreamlands or Nightmares?
Only the smartest high-end fashion brands can succeed in selling high volumes of expensive merchandise. And even those that are successful are only profitable thanks to their plan B: outlets at discounted prices.
CONSUMERS6 min read
Heritage Is Not Dead
Innovation is becoming an obsession for the contemporary brands. Disruption is considered the key to success. Stellar growth is a must.
LEADERS3 min read
Bugatti is a Global Brand, Not a French One
In response to a previous piece, many of our readers pointed to Bugatti being a French luxury car company, top brand strategist Susanna Nicoletti explains further.
EVENTS2 min read
Luxury Cars: Where the French Don’t Dare
Despite France’s expertise in luxury, the car industry has been left relatively untouched.
RETAIL5 min read
The Risky Business Inside Major Luxury Groups
As we approach the summer holidays, we can take a breath, stop and analyze what will become the talk of the season in September. The most important luxury groups are…
CAMPAIGNS3 min read
Stars War: It’s Gucci Vs. Vuitton
Two of the top luxury brands in the world have wildly different brand strategies. The question is: who will prevail?
CAMPAIGNS2 min read
Louis Vuitton: The Art of Top Luxury Brand Maintenance (And Success)
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand.
RETAIL3 min read
Hermès vs. Kering: The Mindful Approach to Luxury Brands’ DNA
Through mindful brand management, high-end brands can build valuable and long-lasting identities within the luxury industry. Susanna Nicoletti reports on how this has been done by Hermès and Kering.
CONSUMERS6 min read
LVMH, Sun Tzu and the Quest for Supremacy
LVMH has been the very first luxury conglomerate to set up a proper group strategy, beyond the single Brands development. However, the group has to deal now with very aggressive…
