Susanna Nicoletti

Susanna Nicoletti is a Marketing, Digital and Communication Senior Executive in the fashion and luxury industry with a track record in top global groups and brands. A Brand Catalyst helping fashion and luxury brands building authentic leadership thanks to long lasting, strong Brand Equity and successful Business Growth Management. A Business and Strategy Writer. Explorer of new luxury and fashion marketing frontiers.

Susanna

Nicoletti

Brand Catalyst and Founder of LuxFashion

Latest articles from

Susanna

LEADERS8 min read

Opinion: Giorgio Armani Is Leading Luxury Towards New Paths

In a time of uncertainty and chaos, Italian fashion icon Giorgio Armani rapidly emerged as one of the few leaders to take a stand from the start.

CONSUMERS6 min read

Opinion: How Luxury Can Balance Its Nostalgic Past and An Uncertain Future

The days of fool-proof key success factors like media investment, cost reduction, and discounts are long gone due to a new consumer mindset. How will the luxury fashion sector move forward?

RETAIL7 min read

Opinion: The Luxury Industry Wasn’t Prepared for COVID-19, But It Could Have Been

Caught in a vicious cycle of money-making, geographic dependency and stock exchange fluctuation, luxury brands would be wise to learn from their mistakes in the years to come.

LEADERS5 min read

Porsche: How An Unconventional Moving Icon Stays Ahead of the Luxury Game

Founded nearly 90 years ago, luxury car manufacturer Porsche has managed to keep pace with the times while staying loyal to its customers. Marketing expert Susanna Nicoletti speaks with Porsche Marketing Director Massimiliano Cariola to learn the secrets to their success.

RETAIL9 min read

Opinion: How LVMH’s Latest Acquisition Will Shake Up the Luxury Industry

LVMH’s monumental deal with Tiffany and Co. projects the luxury group into new heights, very likely stimulating a shift in strategy for Kering, Richemont and the entire luxury industry.

CONSUMERS5 min read

Opinion: Heritage and Disruption Rule in Luxury, But Is There a Third Path To Success?

While some luxury companies are leveraging their heritage, others are dramatically disrupting their brands to meet consumer needs, but is there a third path to success in the luxury market to consider?

CONSUMERS4 min read

Opinion: Off-White, Vetements and The Paradigm of Luxury

Fashion’s obsession with two of the hottest streetwear designers, Off-White Founder Virgil Abloh and Demna Gvasalia of Vetements has begun to wane, which brings to mind the question of what the state of luxury is today?

EVENTS4 min read

Opinion: At a Time of Streetwear Addicts, Is Haute Couture Still Relevant?

As mainstream fashion moves towards a more casual mode of dressing, does the extravagance of haute couture still make sense? Twice a year, the most rarefied of all fashion shows…

LEADERS8 min read

Opinion: At Pitti, Experimentation and Creativity Reign Supreme

Helped by its unique offering of history, artistic heritage and location in the heart of Florence, the secret of Pitti Immagine is to never rest on laurels. Last week, Pitti…

CONSUMERS7 min read

On Notre Dame de Paris, Pamela Anderson, Luxury and Patronage

A firestorm of backlash arose after more than $1 billion in donations poured in within just two days of the iconic cathedral catching fire. But what does this say about French culture going forward?