For the past twelve years, Sophie has been using her eye for detail to scrutinize the visual identities of multi-national companies in every category, from finance and telecoms to personal care, beverages and luxury brands. Now, as Head of Creative Insight at Pearlfisher, she is present throughout the creative process, evaluating clientsʼ brands by identifying the value of their past and the opportunities of their future, helping us to rebuild them into stronger, more meaningful, future-proofed versions of themselves.