Sarah Jones

Sarah Jones is a staff reporter at Luxury Daily.

Sarah

Jones

Staff Reporter at Luxury Daily

Sarah Jones is a staff reporter at Luxury Daily.

Latest articles from

Sarah

CONSUMERS6 min read

Loyalty Strategies Require Multigenerational Approach

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older…

DIGITAL4 min read

Michael Kors, Ralph Lauren Own Greatest Share of Luxury Online Traffic

Five brands accounted for approximately two-thirds of the total 186 million visits to luxury Web sites in the past year from the United States, according to new data from PMX…

DIGITAL5 min read

How Can Luxury Brands Use Localized Search To Drive Foot Traffic?

With the majority of consumers using their mobile phones to look for retailers, “near me” searches represent a key part of driving in-store traffic.

CAMPAIGNS5 min read

Luxury Brands Pick Risky Celebrity Ambassadors

More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting negatively on the brand.

CONSUMERS5 min read

How Can Luxury Brands Capture The Singles’ Day Opportunity?

Now in its 10th year, Singles’ Day has established itself as the largest global shopping holiday of the year, with sales eclipsing Black Friday.

CAMPAIGNS6 min read

Luxury Brands Broaden Definition of Love in Valentine’s Promotions

Luxury brands are creating original content and product offerings for their Valentine’s Day promotions that celebrate love in its many diverse forms in a bid to appear more modern and approachable to consumers.

CONSUMERS5 min read

How the Bridal Market is a Big Business Opportunity for Luxury

For luxury brands that are involved in the wedding industry, there are boundless opportunities to broaden their product offerings and client bases, but first, they need to attain a clear understanding of the bridal market.

DIGITAL4 min read

Hermès Combines Content and Commerce in Streamlined Site

Hermès’ new website balances modernity with tradition with the aim to adapt to the digital world by providing a unique online experience for consumers.