Sarah Jones

Sarah Jones is a staff reporter at Luxury Daily.

Sarah

Jones

Staff Reporter at Luxury Daily

Sarah Jones is a staff reporter at Luxury Daily.

Latest articles from

Sarah

DIGITAL5 min read

Pinterest Dives Into Virtual Reality With New ‘Try On’ Make-Up Feature

As more shopping migrates online, the inspiration-fueled website and app is the latest platform to incorporate VR for beauty on-the-go. Social media platform Pinterest is augmenting its visual beauty search…

RETAIL5 min read

E-Commerce to Become Biggest Retail Channel by 2021

With the majority of the global population now online, retail is undergoing a digital revolution that spans e-commerce and physical stores. E-commerce is expected to drive 60 percent of total…

RETAIL5 min read

Convenience is a Competitive Advantage, and Consumers Are Willing to Pay for It

With consumer spending growth slowing down in 2020, Deloitte’s latest research indicates that brands will need to maintain convenience and flexibility in order to prevail.

CONSUMERS4 min read

The Most Prolific Duty-Free Shoppers Have a Penchant for Luxury Goods

With elite consumers spending 74 percent of their exposable income toward luxury products, duty-free shopping represents a profitable opportunity for the world’s luxury brands. Four in 10 of the most…

RETAIL8 min read

Is Virtual Styling An Effective Way To Sell Luxury Fashion?

While virtual dressing experiences offer a way for consumers to express themselves and engage with product, do these digital interactions translate to sales? As digitally driven millennials and Gen Zers…

CONSUMERS7 min read

What Farfetch’s Latest Acquisition Means for Luxury Retail

Farfetch’s latest acquisition of New Guards Group will see the online retailer leverage its data and retail capabilities along with New Guards’ strategic vision to help drive growth for the group’s brands and other emerging labels. As Farfetch makes the leap into brand building and development, is this a route that other multibrand retailers could follow?

RETAIL5 min read

While Multi-Brands Dominate E-Commerce, Luxury Monobrands Are Still Playing Catch-Up

Amid increasingly competitive e-commerce and business strategies, Swiss luxury watchmaker Audemars Piguet plans to cater to the booming $19.8 billion resale market.

DIGITAL5 min read

Is Gamification the Key to Winning Over Luxury’s Youngest Consumers?

From dressing your avatar in designer brands to geo-localized marketing, luxury brands are seeing huge opportunities in mobile-first advertising avenues.

CAMPAIGNS6 min read

Luxury Brands Focus On Hospitality For Art Basel Hong Kong

Audemars Piguet and Prada are among the luxury brands connecting with consumers over art during the Hong Kong edition of Art Basel.

DIGITAL5 min read

How Luxury Brands Can Use Visualization for Immersive Ecommerce Experiences

As more luxury shopping migrates online, retailers are finding ways to recreate the in-store experience in digital, allowing consumers to make more confident purchases.