Latest articles from
Sarah
E-Commerce to Become Biggest Retail Channel by 2021
Convenience is a Competitive Advantage, and Consumers Are Willing to Pay for It
With consumer spending growth slowing down in 2020, Deloitte’s latest research indicates that brands will need to maintain convenience and flexibility in order to prevail.
The Most Prolific Duty-Free Shoppers Have a Penchant for Luxury Goods
Is Virtual Styling An Effective Way To Sell Luxury Fashion?
What Farfetch’s Latest Acquisition Means for Luxury Retail
Farfetch’s latest acquisition of New Guards Group will see the online retailer leverage its data and retail capabilities along with New Guards’ strategic vision to help drive growth for the group’s brands and other emerging labels. As Farfetch makes the leap into brand building and development, is this a route that other multibrand retailers could follow?
While Multi-Brands Dominate E-Commerce, Luxury Monobrands Are Still Playing Catch-Up
Amid increasingly competitive e-commerce and business strategies, Swiss luxury watchmaker Audemars Piguet plans to cater to the booming $19.8 billion resale market.
Is Gamification the Key to Winning Over Luxury’s Youngest Consumers?
From dressing your avatar in designer brands to geo-localized marketing, luxury brands are seeing huge opportunities in mobile-first advertising avenues.
Luxury Brands Focus On Hospitality For Art Basel Hong Kong
Audemars Piguet and Prada are among the luxury brands connecting with consumers over art during the Hong Kong edition of Art Basel.
How Luxury Brands Can Use Visualization for Immersive Ecommerce Experiences
As more luxury shopping migrates online, retailers are finding ways to recreate the in-store experience in digital, allowing consumers to make more confident purchases.