Richard Baker

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Richard

Baker

Founder, CEO

Bio Not Found

Latest articles from

Richard

CONSUMERS

End the New Customer Search Trend, Focus on Current Customers to Ring the Register

Richard Baker, CEO of Premium Knowledge Group and Founder of The Luxury Marketing Council of Texas, takes a sceptical look at the relentless pursuit of growth based on capturing new…

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The “Diderot Effect,” Understanding the Six Affluent Life Styles

Richard Baker, CEO of Premium Knowledge Group and Founder of The Luxury Marketing Council of Texas, shares insights from his forthcoming book, “The Future of Luxury: The Peacock and the…

CONSUMERS

A Brief History of the Language of Luxury

Richard Baker, CEO and founder of the marketing firm Premium Knowledge Group, recites a lyrical account of how wealth, luxury and the dynasties that created them have evolved into the industry we know today.

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Luxury Industry, from Tower of Babel to a Future of Exclusivity

Richard Baker, CEO of Premium Knowledge Group and Founder of The Luxury Marketing Council of Texas, shares insights from his forthcoming book, “The Future of Luxury: The Peacock and the…