Reacting to the Coronavirus: How to Update Your 2020 Plan
With the recent novel coronavirus outbreak, brands are scrambling to revise their annual plans and projections for the year. What are some of the things they should be keeping in…
Latest articles from
Pablo
China E-commerce: When To Start, Where To Go
Noting the size and complexity of China’s e-commerce landscape, Partner and Managing Director China of DLG (Digital Luxury Group) Pablo Mauron shares some tips and insights on the topic at the fourth Luxury Society Keynote in Shanghai.
Swarovski Wins Big on WeChat for Christmas
While Christmas is still a largely Western holiday, the Chinese are fast jumping onto the bandwagon and participating enthusiastically in related activities, as Swarovski discovered through the success of its latest Christmas campaign.
WeChat & Luxury Fashion in 2017
Today, 92% of luxury brands operate an official account on WeChat, proving that the platform has been adopted en masse in China. Digital Luxury Group took a deep dive into the activities of 25 luxury fashion brands, uncovering how they’ve embraced WeChat and what the roadmap for future development looks like.
4 Trends Defining the Industry of Chinese Outbound Tourism & Shopping
It is no secret that the popularity of overseas travel is growing in China. All of the indicators, such as the growing number of passports and travel visas issued for…
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Across the globe, the fashion industry is embracing a new dynamic. Between the opening up of once private shows to a larger audience, to the prevalence of live video, to the rise of influencers, and more recently the discussion of “on demand” fashion, it’s easy to see how fashion is going through big changes. And nowhere was this more evident than at the recent 2017 Spring/Summer shows across world.