With unprecedented mass closures of brick-and-mortars, e-commerce veterans continue to enjoy sales from consumers’ homes, while those who were slow to adapt are now playing catch-up.
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Oliver
DIGITAL6 min read
Challenging Stereotypes of Generation Z: What Luxury Brands Should Know
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.
