Nyima Pratten

Nyima Pratten has lived in China for eight years and is also Shanghai Contributor for Women’s Wear Daily.

Nyima

Pratten

Nyima Pratten has lived in China for eight years and is also Shanghai Contributor for Women’s Wear Daily.

Latest articles from

Nyima

DIGITAL

Five Social CRM Practices That Brands Should be Engaging in Today

How to run effective Social Consumer Relationship Management campaigns in China. What Does SCRM Mean in China? Social Consumer Relationship Management (SCRM) allows brands to directly communicate with customers across…

CAMPAIGNS

Why “Drop” Retail Is the Future of Luxury Sales in China

Once the hallmark of streetwear labels, luxury brands are starting to see the merits of product drops to fuel excitement in the country. Dropping limited edition product lines to build…

EVENTS

Chinese Tech Giants Talk “New Retail” for Luxury Brands

The fourth annual Luxury Society Keynote in Shanghai focused on new retail models for a digital age. Held at the Four Seasons Hotel Shanghai on November 28, the Luxury Society…

EVENTS

Top Takeaways From The Luxury Society Keynote 2018 In Shanghai

Strengthening offline activities, engaging with Millennial consumers, and harnessing the power of homegrown KOLs is key for luxury brands operating in China. Representatives from top luxury brands, leaders of industry…