Melissa is a digital content professional working in the technology and fashion sector. Combining her background in fashion publishing and education in digital brand management, Melissa’s core expertise rests in creating online brand experience within the disciplines of content, e-commerce and user experience. Working between front/backend development and marketing teams, her aim is to build loyal brand interactions across all digital touch points. After completing her Masters dissertation on the revival of luxury heritage brands at the London College of Fashion, Melissa’s research has been sought out by a variety of brands, such as C.W. Dixey & Son, Irfé Paris and Paganne.