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Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

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Lydianne
Yap
Global Marketing & Communications Director

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Latest articles from

Lydianne

LEADERS8 min read

José Neves on Farfetch: “It’s Part of Our Mission to Help the Local Creative Community”

Currently the largest online luxury fashion retail platform in the world, Farfetch has been revolutionising the online luxury shopping experience since its launch in 2008. The brand’s founder speaks more about its aggressive expansion plans in China and how it hopes to change the face of fashion for consumers around the world.

DIGITAL4 min read

Chopard Wins Share of Voice Battle In China On Baselworld Press Day

The Swiss jeweller and watchmaker raced ahead of the pack on Chinese digital platforms with its announcement of singer Roy Wang attending its opening day press conference. Seen as the…
LEADERS9 min read

Why Offline Experiences Matter More Today Than Ever Before

For specialist watch retailers like The Hour Glass, the focus is now on perfecting the offline experience rather than ramping up e-commerce efforts, as Group Managing Director Michael Tay shares.

CAMPAIGNS4 min read

Swarovski’s Crowd-funding Mini Program A Hit With Consumers

In simplifying the process of sharing a gift for others, Swarovski’s new crowd-funding Mini Program revolutionises the shopping experience for users.

DIGITAL5 min read

What Blockchain Means for Luxury Brands

More than just a means to ensure cryptocurrency transactions are properly tracked, this technology opens up new possibilities for luxury brands.

CONSUMERS4 min read

5 Key Takeaways from the China Luxury Market Study By Bain

The 2017 China Luxury Market Study by Bain & Company revealed important insights into the Chinese market that luxury brands should take note of.

EVENTS1 min read

[Video] Achieving Record Exposure Through Social Media: A Four Seasons Hotels & Resorts Case Study

More than just a networking platform, social media now presents itself as a highly effective way for brands to reach their target audiences, shares Jocelyn Phi at the Luxury Society Keynote 2017

EVENTS2 min read

[Video] Fireside Interview: Turning A Personal Brand Into A Profitable Business

Influencer marketing may be the phrase on everyone’s lips now, but what actually goes on behind-the-scenes? Editor of Women’s Wear Daily Casey Hall speaks to top fashion personality Yu Xiao Ge at the Luxury Society Keynote 2017 to find out more.

EVENTS4 min read

Final Call: T-1 to Luxury Society Keynote 2017

Don’t miss out on your last chance to secure a spot at our third (and possibly best) Luxury Society Keynote yet. Taking place tomorrow, 29 November, at Four Seasons Shanghai…
EVENTS4 min read

Luxury Society Keynote 2017: Full Speaker Lineup Announced

With less than a week to go, we unveil the full lineup of speakers at this year’s conference and the interesting topics they will delve into Following a series of…