Ahead of its annual prize-giving ceremony in Geneva, Carine Maillard, the director of the Grand Prix d’Horlogerie de Genève, shares her vision for the future of the foundation and the importance of capturing the interest and engagement of younger audiences.
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Luxury
The Deep Dive: Can Luxury’s Phenomenal Resurrection Last?
Luxury Society is proud to reveal the next iteration of our Deep Dive report, a dedicated mini-site that brings together all our analysis, interviews, and exclusive data in one place for our readers.
How The Luxury Watch Industry Reimagined Its Entire Ecosystem
As the global luxury industry continues to come to terms with the new and ever-changing landscape post-COVID, we look at how the whole ecosystem within the luxury watch industry adapted over the past year to some of the biggest challenges ever faced.
What Does The Future Have In Store For The Watch Industry?
Ahead of DLG and Launchmetrics’ webinar on ‘The Future of Watches Industry’, we take a look at what to expect from its key speakers Julien Tornare, CEO of Zenith Watches, Alain Zimmermann, Managing Partner of DLG, Pascal O. Ravessoud, Director of External Affairs of Fondation de la Haute Horlogerie and Alison Bringé, Chief Marketing Officer of Launchmetrics on May 11.
For Luxury Brands, Twitter Represents A Valuable Opportunity
When brands use Twitter to launch their latest campaigns, research shows they see a meaningful uplift in key metrics like awareness, favourability and purchase intent, representing a valuable opportunity for luxury brands to benefit from the platform.
Why Brand Performance and Equity Matter More Than Ever in Times of Crisis
Ahead of its virtual summit in November, we speak to Launchmetrics and some of its key speakers about the new challenges facing the fashion, luxury and beauty industries and how brands can approach the year ahead with a strategic mindset to strengthen their performance in the increasingly competitive marketplace.
Book: The Key To Mastering Luxury Brands In A Disrupted Age
In an excerpt of her new book ‘Luxury Unlocked’, author Susanna Nicoletti discusses the challenges the luxury industry is currently facing and how the market can refocus its efforts on growing in a healthy and meaningful way, transforming its vulnerabilities into strengths and solutions.
Participate in Our Survey and Enter to Win a Luxury Watch
There are still many questions regarding consumer behaviour and the drivers behind consumers who are interested in the second-hand luxury market. Offer your feedback for a chance to win big!