Gucci’s multi-channel approach, from hosting its own fashion and film festival to dressing British singer Harry Styles on the cover of American Vogue has ensured a steady stream of engaging moments for consumers to interact with during the ongoing global COVID-19 pandemic.
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LEADERS7 min read
IWC’s Christopher Grainger-Herr: “We Are Currently Experiencing Extraordinary Times.”
More than three years into the role, IWC Schaffhausen’s Chief Executive Christopher Grainger-Herr shares his thoughts with Luxury Society on the evolution of the luxury watch market and how the company aims to further develop its digital transformation and customer journey.
LEADERS7 min read
Moleskine CEO Daniela Riccardi: “Being Part of a Community Is How We Learn.”
Less than a year into her new role as chief executive of luxury stationery brand Moleskine, Daniela Riccardi talks to Luxury Society about the company’s plans to further develop its online community platforms to help drive its product innovation and customer experience.
CONSUMERS11 min read
Can Luxury Ever Truly Be Sustainable?
An increasing number of brands are looking to sustainability as the next big thing in luxury, but can the industry make good on its promises to improve its efforts and practices? We speak to a number of those in the industry including Yoox Net-a-Porter Chairman and CEO Federico Marchetti and Diana Verde Nieto , co-founder of Positive Luxury for their thoughts.
DIGITAL10 min read
Has Luxury and E-Commerce Finally Reached a Tipping Point?
Today, having an e-commerce channel is no longer considered to be a competitive advantage for luxury brands but a condition to be in business, particularly in light of the ongoing global pandemic. But has luxury finally reached the tipping point with e-commerce?
RETAIL8 min read
What Does LVMH and Tiffany’s Battle Mean For The Luxury Industry?
The tussle between LVMH and Tiffany is just one of a series of abandoned transactions in the midst of the global COVID-19 pandemic, albeit, one of the most high-profile. But what are the wider implications for the luxury market as a whole?
DIGITAL7 min read
Social Retail Has Landed. What Does This Mean for Luxury Brands?
Long considered a pioneer in the digital luxury space, Burberry has opened up its first ever social retail store designed to encourage customers to engage both online and in-store. But what does social retail mean for the industry, and how can luxury brands best leverage it to their advantage?
DIGITAL9 min read
Hermès Online Channels Are Booming. Luxury Brands Should Take Note.
While the latest results from Hermès showed revenues fell, one surprising bright spot for the French luxury goods company was the growth of its online channels. We discuss the key lessons that other brands can learn from its example.
LEADERS9 min read
The E-Commerce Evolution Has Arrived. Here’s What You Need To Know.
The Coronavirus pandemic has forced companies to rethink their digital marketing strategies. Brands are adapting sales channels, analysing customer data and assessing online user experience in a bid to stand out online. DLG CEO and Founder David Sadigh and Contentsquare Chief Strategy Officer Jean-Marc Bellaiche discuss how brands can best adapt to the ‘new normal’.
