Affluent consumers who also influence others’ shopping and buying habits will be the new focus of an academic and research collaboration between TikTok, Launchmetrics, Université of Côte d’Azur and the City of Cannes, signalling the growing importance of this subset of influencers.
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Fondation de la Haute Horlogerie CEO Matthieu Humair: “We Need To Mix The Best Of Both Worlds.”
After hosting the second edition of its digital watch fair in Geneva, we discuss what lies ahead of the future of the modern watch fair with Matthieu Humair, CEO of the Fondation de la Haute Horlogerie.
Gucci Extends Its Dominance As Fashion’s Hottest Brand, Yet Again
Gucci has held onto first position as the “hottest brand” for the third quarter in a row, according to a report that ranks the most popular brands and products, compiled by global fashion shopping platform Lyst.
The Deep Dive: “Hyper-Customisation In Health and Wellness Has Become The New Luxury.”
When companies speak of DNA, they’re often referring to the marketing codes of a brand. But for Simone Gibertoni, Chief Executive Officer at Clinique La Prairie, the level of customisation that the award-winning medical spa provides actually involves looking at a client’s DNA to provide the highest level of customer care and experience.
Longchamp CEO Jean Cassegrain: “We Need To Continue To Stay Relevant.”
Longchamp CEO Jean Cassegrain talks to Luxury Society about how the company’s core brand values help the French leather goods company to remain relevant today, why experimentation is key to its success and what his long-term goals for Longchamp are.
Richemont Is Undergoing A Revolution. Will It Be Enough?
The recent moves by Richemont to strengthen its e-commerce and fashion offering, all point to a shift in strategy for the luxury group, but will these changes be enough to help Richemont better compete with its luxury peers LVMH and Kering?
Luxury Brands Are Moving Into Online Stealth Mode. But How Can They Measure Success?
Bottega Veneta’s move to “go dark” on social media might signify a wider shift in the luxury market between brands choosing to be more inclusive or more exclusive with their customers. But with no engagements to measure, which priorities should brands focus on?
What Will Luxury’s Rebound Toward Normality Look Like?
The luxury market is expected to return to pre-pandemic levels, according to the latest update from Bain and Altagamma, but what are the implications for the market’s rebound in luxury’s new normal? We speak to Federica Levato, co-author of the report to find out more.
Is The Role of Digital Becoming Obsolete Within Luxury Companies?
The recent changes at the top level management at LVMH may signal a wider move within the luxury industry to move away from “digital transformation” and a shift towards a “total immersion” in their business.
With Luxury Consolidation Heating Up, What Lies Ahead For Kering?
With merger and acquisitions heating up the luxury market, what lies ahead for Kering – the second biggest luxury conglomerate – and how prepared is it for the future?