Over the past few years, many of luxury’s leading companies have been reshaping their executive boards with new roles like chief brand and chief culture officer, signalling the growing importance of how brands need to be perceived beyond their product and how their values need to align with the changing currents of consumer values.
Latest articles from
Limei
The Deep Dive: The Luxury Market Is Rebounding. Will It Last?
Luxury Society is pleased to announce the first instalment of The Deep Dive, a new series that takes an in-depth look at the big issues and topics affecting the luxury market, and how the industry has responded to them. Through a series of interviews, exclusive data, and market analysis, we hope to provide a comprehensive view of each topic explored, adding to the wider discussions with our own expertise and that of others in the industry.
LinkedIn Global Head of Luxury: “Audiences Are Looking For More Storytelling From Brands.”
In the five years since Tatiana Dupond joined LinkedIn, the social media platform has become a key destination for luxury brands to communicate their messaging to its highly engaged audience. She speaks to Luxury Society about how brands can further the experience for their followers through richer storytelling and more meaningful content.
Luxury Takes Another Step In The Evolution of See-Now, Buy-Now.
When luxury brands first announced they would adopt the concept of See-Now, Buy-Now, it was hailed as the next big thing to revolutionise the industry. Five years on, we look at how the movement evolved – particularly in light of the global COVID-19 pandemic – and what lies ahead for brands wanting to address the needs for the modern luxury consumer?
Virgil Abloh Is The King Of Culture. Luxury Wants In.
LVMH’s investment in the star designer is representative of the wider shift happening in the luxury industry towards how brands connect and engage with their consumers and how companies should aim to maintain their cultural relevance with a younger audience.
When Luxury Brands Delve Into Other Categories, Does It Fail Or Thrive?
The past few months have seen Ferrari foray into luxury fashion, Gucci venture into homeware, and Valentino move into cosmetics, demonstrating the growing interest from luxury companies in building up their businesses beyond their core products. But when brands experiment with extensions, does it expand or dilute their equity with consumers?
Who Wins The Hottest Brand of The Past Year? Gucci, Of Course.
A cross-brand collaboration with Balenciaga, successful social media campaign featuring James Corden and the introduction of a new homeware line has helped Gucci hold onto its top position as the “hottest brand” for the fourth quarter in a row, marking a full year of dominance for the Italian fashion house.
Why Luxury Brands Need A Digital-First Approach Towards India
India is at the cusp of a technological and digital revolution, making the world’s second most populous nation a key market for luxury brands to invest in. We speak to Gaurav Kushwaha, CEO of leading Indian jewellery platform BlueStone about why brands should ensure they take a digital-first approach.
Why Are Luxury Multi-Brand Platforms So Hard To Get Right?
As the landscape for luxury e-commerce becomes more competitive, we discuss what it takes to build a luxury multi-brand platform for the future, and why it can be more of a challenge than many in the industry expect.
Is The Future of Luxury Global Or Local?
As the world begins to tentatively return to a new normal, we discuss what the potential long term impact of a “global” versus “local” mindset means for luxury brands and which approach may work best when attempting to meet the expectations of the post-pandemic consumer.