The growing demands from luxury’s ever-evolving consumers means there has never been a more competitive time for brands to remain relevant, says Mario Ortelli, Luxury Society Columnist and Managing Partner at Ortelli&Co, who believes the long-term fundamentals of the market remain a compelling opportunity for investors.
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CONSUMERS7 min read
The Deep Dive: “If Your Product Is Not Well-Positioned For Your Specific Markets, You Will Struggle.”
Brands must be aligned towards their clients’ expectations in order to succeed in luxury’s new normal, says Alexander Manz, Director of Business Development at ASMALLWORLD Hospitality, and position themselves in a clear and distinct way towards their specific niche audiences or risk falling behind the industry’s younger and more digitally savvy competitors.
DIGITAL8 min read
The Deep Dive: “Luxury Brands Need To Develop A Whole Digital Ecosystem For China Alone.”
The head start that luxury brands gained from their presence in the Chinese market has continued to provide a competitive advantage, but as China’s digital ecosystem matures, so too must the strategies that companies employ to navigate luxury’s fastest-growing market, says Pablo Mauron, Managing Partner China and Partner at Digital Luxury Group.
CONSUMERS7 min read
The Deep Dive: “Luxury Car Clients Have Demanded More Immediacy And Pre-Owned As A Result Of The Pandemic.”
The luxury automotive industry began experiencing an increase in demand during the height of the global COVID-19 pandemic, as customers unable to travel, sought other areas to spend their money. What was even more noticeable was that customers were unwilling to wait for a new model, opting instead for pre-owned cars to satisfy their need for speed.
CONSUMERS4 min read
Luxury Bounces Back To Growth, With Trend Set To Continue
Demand from the United States and China as well as the ongoing strength of online is helping to drive luxury’s rebound to growth, helping the personal luxury goods market achieve a V-shaped recovery in 2021, according to the latest study from Bain and Altagamma.
CONSUMERS10 min read
Community, Content and Creativity: Welcome To Luxury’s New Age of Advertising.
In the new age of luxury advertising, brands need to do more than just hire a famous ambassador to model their products. Today, it’s about overturning preconceived notions and presenting a new evolution of ideas to fit in with the modern luxury consumer.
DIGITAL8 min read
When It Comes To Success On YouTube, It’s The Long View That Counts
Luxury brands are often unsure of how to best connect and engage with the audiences on YouTube, particularly during key moments like Fashion Week. But now thanks to a new report from Launchmetrics, the numbers speak for themselves. Those who take a longer-term view towards what type of content they feature on the video-sharing platform, are ultimately the ones that win big.
RETAIL4 min read
Balenciaga Knocks Gucci Off Top Spot As World’s Hottest Brand
The return of physical events has meant the return to crafting a fashion moment, and no brand executed this better than Balenciaga, which made a return to Haute Couture, launched a Fortnite collaboration, and dressed Kim Kardashian for the Met Gala, which caused searches for the brand to rocket by 505 percent in the third quarter of this year.
DIGITAL7 min read
The Deep Dive: “Luxury Brands Are Getting Ready For A New Era Of Growth.”
The future for luxury looks bright, at least in digital media advertising, says Rachid Ait Addi, Head of Client Partnerships at Teads, who has seen demand for video advertising and creative services grow significantly since the start of the pandemic, a trend he expects will continue into the years to come.
