What ensures success for brands in the luxury market today? Is it millions of dollars in marketing? Social media prowess? Superior design, distribution or pricing? Whatever the magic formula, as pressure continues to weigh down on the luxury industry, some brands will need to rethink their current strategies for the year ahead to keep pace with the changing tastes and preferences of today’s luxury consumers or risk losing them altogether.
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DIGITAL4 min read
In The World Of Fashion, Lifestyle and Beauty, Instagram Still Reigns Supreme: Report
The landscape of social media has gone through some significant changes over the past few years: TikTok’s meteoric rise and X’s recent transformation have meant that brands have had to reassess their strategies and budget allocations. However, a new report from Launchmetrics and Lyst has found that Instagram remains the top platform for brand amplification.
CONSUMERS9 min read
In The World Of Cognac, HINE Means To Shake Things Up.
HINE is on a new mission to shake up the world of cognac by attracting younger, experience-led consumers to its cognac brand, starting with a radically different brand expression and bold communications strategy that Thomas Vigouroux, Marketing & Communication Manager, believes will ensure its future success.
LEADERS8 min read
Thomas Serrano, CEO of Exclamation Group: “Emotion Is The Best Tool In Any Category to Connect People To A Brand.”
Meaning, memory and emotion are the three essential ingredients to helping luxury brands achieve a deeper connection with their Extremely Important Customers through brand related events, which are becoming an increasingly important touch point for companies to master in luxury’s ever-evolving landscape, says Thomas Serrano, founder of bespoke events agency Exclamation Group.
DIGITAL8 min read
What’s The Latest Must-Have Devised By Luxury Brands For VIP Customers? Why, An Exclusive Community In The Metaverse, Of Course.
The latest must-have from some of the world’s leading luxury brands isn’t a new coat or miniature accessory, but access to exclusive memberships that allows its community to buy future products and money can’t buy experiences online.
CONSUMERS7 min read
The World’s Largest Ruby Just Sold For $34.8M. What Does That Tell Us About Demand For Coloured Gems?
In what was a record-breaking sale for the world’s largest ruby, demand for coloured gems has never been hotter. But what made this particular sale even more interesting, was the fact that it was ethically sourced, demonstrating the growing shift in the luxury jewellery industry towards more sustainable and responsible options.
LEADERS6 min read
Ressence CEO Benoît Mintiens: “The Freedom We Have Is Very Important.”
To build a watch brand from the ground up in today’s age is no mean feat, but Ressence is a company that is beloved by watch enthusiasts looking for something different, which, as its CEO and Founder Benoit Mintiens says, is what drives him to create his contemporary and unique designs.
LEADERS7 min read
Watchmaking Is A Culture Unto Itself. And the FHH Is On A Mission To Show The World Why It Matters.
Ahead of showcasing its latest exhibition in Geneva, Aurélie Streit and Pascal Ravessoud, Vice Presidents of the Fondation de la Haute Horlogerie sat down with Luxury Society to share their vision on the future of watchmaking, why they set up a cultural arm and how they plan to ensure that the world of watches remains front and centre of conversation.
CONSUMERS7 min read
The Luxury Beauty Market Is Booming. But How Can Brands Stand Out From The Crowd?
If the next few years in the beauty industry are anything like the past few, exciting times lie ahead. Demand for skin care and make-up is higher than ever, and luxury brands are rushing to create offerings to reflect this increase, but in such a crowded marketplace, how can brands stand out?
