Laurent Bludzien

Laurent is a Regional Managing Partner and Vice-Chairman of the Board of directors of EY Switzerland. For more than 20 years he has been helping companies to protect their financial reputation, with a particular expertise in the luxury industry.

Laurent

Bludzien

Partner and Vice-Chairman of the Board of Directors, EY Switzerland

Laurent is a Regional Managing Partner and Vice-Chairman of the Board of directors of EY Switzerland. For more than 20 years he has been helping companies to protect their financial reputation, with a particular expertise in the luxury industry.

Latest articles from

Laurent

CONSUMERS

Luxury Newcomers Are Redefining the Paradigm of “Cool”

To win the game in an arena where the most important concept is that of coolness, luxury brands need to invest in intelligence, product development, lean production, and optimized merchandising and buying.

CONSUMERS

In The Business Of Luxury, Sexiness Still Thrives

Sexiness today is one of the first factors representing luxury for customers, a change after many years in which the material quality, exclusivity and artisanship were the key factors. Consumers seeking sexiness are mainly millennials or under 50, and equally distributed by gender.

RETAIL

The Rising Potential of Premium and Entry-to-Luxury Segments

We are in the middle of the most disruptive revolution the luxury sector has ever seen and there’s more complexity: consumers play the “mix and match” game across products, markets and distribution channels. EY’s Laurent Bludzien explains.

RETAIL

Financial Facts: Luxury & Cosmetics in 2016

Mixed performance in Asian markets, monobrand distribution gaining share, and the revolution of online/offline shopping behaviors were just some of the factors at play in 2016. EY’s Laurent Bludzien explains.