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Kati Chitrakorn

Kati Chitrakorn is a reporter covering the intersection of fashion and business. She is interested in people’s spending habits, particularly in the Asian Pacific market, and have covered local cultural movements in Japan, Korea and China. Kati has held reporting roles at The Business of Fashion and Women’s Wear Daily in London and her writing has also been published by Women’s Wear Daily, i-D, Jing Daily and Le Monde amongst others.

Author Image
Kati
Chitrakorn
Reporter

Kati Chitrakorn is a reporter covering the intersection of fashion and business. She is interested in people’s spending habits, particularly in the Asian Pacific market, and have covered local cultural movements in Japan, Korea and China. Kati has held reporting roles at The Business of Fashion and Women’s Wear Daily in London and her writing has also been published by Women’s Wear Daily, i-D, Jing Daily and Le Monde amongst others.

Latest articles from

Kati

CAMPAIGNS7 min read

Luxury Is Banking on Celebrities Again. But Is It A Good Idea?

Luxury brands are again embarking on partnerships with celebrities to promote their brand. But while there is evidence that celebrities do affect some behaviours of consumers, the question of whether…
CONSUMERS6 min read

Why Asia Is at the Heart of the Wellness Tourism Boom

Tourism is one of the fastest growing segments of the wellness economy. It’s currently the third largest portion of the wellness industry, worth $639 billion in annual revenue. Luxury companies…
CAMPAIGNS6 min read

Can Celebrity Deals Boost Eyewear Brands?

As competition in the luxury eyewear market heats up, are celebrity partnerships a good method to boost business at a time when the same strategy is failing for fragrance?