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Kati
Luxury brands are again embarking on partnerships with celebrities to promote their brand. But while there is evidence that celebrities do affect some behaviours of consumers, the question of whether…
Why Asia Is at the Heart of the Wellness Tourism Boom
Tourism is one of the fastest growing segments of the wellness economy. It’s currently the third largest portion of the wellness industry, worth $639 billion in annual revenue. Luxury companies…
Can Celebrity Deals Boost Eyewear Brands?
As competition in the luxury eyewear market heats up, are celebrity partnerships a good method to boost business at a time when the same strategy is failing for fragrance?