Latest articles from
Jessica
From curating the appropriate tone to choosing the right influencers, luxury brands are figuring out the best ways to move forward during a nearly unprecedented time for the industry. China…
10 KOL Marketing Trends in China for 2020
With 2019 having drawn to a close, brands and marketers should be looking ahead and formulating plans for getting ahead of the curve in 2020. Here are ten KOL marketing…
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
With China’s beauty market tipped to reach a value of $62 billion in 2020, brands need to bring their “A” game into the new decade. Here are the six beauty…
4 China Marketing Experts: How Can Brands Use Traveling Influencers?
Any travel brand on top of its marketing strategy is no doubt comfortable working with influencers who specialize in travel and tourism. But beyond this pool of travel influencers are social media mavens across a wide range of categories with tremendous untapped potential to work their content magic to reach new audiences.
Chinese Consumers Drive the High-End Athleisure Market
China’s health and wellness boom has driven sportswear growth to a point where it threatens to overtake luxury goods by 2020, according to a Euromonitor International report. Maia Active founder…
Tencent’s Online Ad Revenues Soar As WeChat Claims Nearly 1 Billion Users
WeChat’s online ad revenue helped give Tencent’s first quarter results a boost to record-breaking profits.
KAWS: Bridging the Gap Between Luxury and China’s Aspiring Youth
The New York-based artist’s luxury collaborations are drawing in new audiences in the West—are Chinese millennials next? Art and luxury have intersected time and again in China as brands work…
Report: Luxury Brands Continue to Rein In China Expansion as Malls Shift to ‘Retailtainment’
CBRE’s 2017 Asia Pacific Real Estate Market Outlook highlights retailtainment and other trends in a shopping landscape dominated by e-commerce. Changes in China’s retail landscape continue to reflect the extent…