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Genna
This year, in a first for SIHH, the public were able to purchase tickets for the final day of the exhibition, thus opening the brands up to a much wider…
SIHH 2017: From Virtual Reality Surfing to Snapchat Spectacles; Luxury Brands Embrace Digital To Connect With Fans
The Salon International de la Haute Horlogerie (SIHH), now in its 27th year, was the first luxury event of 2017 and the perfect moment to look at how luxury brands…
Carl F. Bucherer’s Approach to Targeting Chinese Travellers
Speaking with the brand’s CEO, Sascha Moeri, to discuss Carl F. Bucherer’s latest approach to generating awareness among a smartphone-savvy audience of Chinese travellers: the Made of Lucerne City Guide.
How Zenith is Capturing Today’s Digital Natives
Zenith, a watch brand of the LVMH group, has been capturing the attention of a younger and younger audience thanks to smart digital activations and influencer partnerships. Digital Luxury Group’s…