Latest articles from
Elizabeth
The Future of Showrooming & New Consumer Behaviours
Elizabeth Canon of Fashion’s Collective explains how & why retailers should make strategic shifts based on new consumer behaviours
Engaging UHNW Clients Through Bespoke Marketing
Elizabeth Canon of Fashion’s Collective explains how big data can help luxury brands craft intelligent experiences to appeal to UHNW individuals
The 3D Printing Revolution: What it Means for Fashion & Luxury
Elizabeth Canon of Fashion’s Collective, explains why 3D printing presents a huge opportunity in the manufacturing of fashion and luxury goods
The Anatomy of a Digital Fashion Week Campaign
Elizabeth Canon of Fashion’s Collective investigates how fashion brands are using digital technology to engage consumers during fashion week
Tier 1, 2 & 3 Cities in China, Which Comes First for Brands?
Elizabeth Canon of Fashion’s Collective investigates retail expansion strategies in China’s growing Tier 1, 2 & 3 Cities
The New Customer Service Means Offering Convenience
Elizabeth Canon of Fashion’s Collective wonders why many of the world’s leading luxury brands have shamefully low customer service
How Digital Can Aid the Tradeshow Experience
Elizabeth Canon of Fashion’s Collective outlines four key ways that tradeshows could be enhanced and improved using digital technology
How To Customise Social Media Strategy for Europe
Elizabeth Canon of Fashion’s Collective explains why it is crucial for luxury brands to customise social media strategy for the European market and how best to do so
Critical Considerations for Luxury Brands Launching eCommerce
Elizabeth Schofield of Fashion’s Collective explains why revenue analysis and technology review should not be the first steps in launching e-commerce online