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Doug Gollan

Elite Traveler is bi-monthly, audited by BPA and distributed aboard private jets, mega-yachts and other high-end venues in over 100 countries around the world. Elite Traveler Superyachts is distributed globally aboard super yachts and in private jet facilities serving super yacht marinas. With Elite Traveler’s award winning format, it is focused on the superyacht lifestyle. Elite Traveler Asia will be launched in June 2011 bringing the best of the private jet lifestyle to Asia’s rapidly growing private jet traveler market. Each issue will contain original editorial specifically targeted to the Asia based consumer who flies by private jet. Elite Traveler Getaways is our regional travel magazines with editions for the Western US, Eastern US and coming in 2011 Europe. Each issue (Winter and Summer) focus on private jet getaway ideas for our high travel audience. Elitetraveler.com is the private jet lifestyle online. Over 80 percent of users are private jet travelers and over 70 percent say our content influences their purchasing decisions Co-Author, The Sky’s The Limit – Marketing Luxury to the New Jet Set

Author Image
Doug
Gollan
Co-Founder and Former President

Elite Traveler is bi-monthly, audited by BPA and distributed aboard private jets, mega-yachts and other high-end venues in over 100 countries around the world. Elite Traveler Superyachts is distributed globally aboard super yachts and in private jet facilities serving super yacht marinas. With Elite Traveler’s award winning format, it is focused on the superyacht lifestyle. Elite Traveler Asia will be launched in June 2011 bringing the best of the private jet lifestyle to Asia’s rapidly growing private jet traveler market. Each issue will contain original editorial specifically targeted to the Asia based consumer who flies by private jet. Elite Traveler Getaways is our regional travel magazines with editions for the Western US, Eastern US and coming in 2011 Europe. Each issue (Winter and Summer) focus on private jet getaway ideas for our high travel audience. Elitetraveler.com is the private jet lifestyle online. Over 80 percent of users are private jet travelers and over 70 percent say our content influences their purchasing decisions Co-Author, The Sky’s The Limit – Marketing Luxury to the New Jet Set

Latest articles from

Doug

CONSUMERS6 min read

2013 World Wealth Report: Top 10 Lessons for Luxury Marketers

Douglas Gollan, co-founder of Elite Traveler magazine, shares the need to know insights from Knight Frank’s 2013 wealth report for luxury brand marketers

LEADERS8 min read

Interview: Herve Humler, President, Ritz-Carlton Hotels

Herve Humler, President & COO of The Ritz-Carlton Hotel Company, doesn’t have employees. Instead, there are ladies and gentlemen serving ladies and gentlemen

CONSUMERS8 min read

The Rich Just Keep Getting Richer

Douglas Gollan, co-founder of Elite Traveler magazine, shares his thoughts on the book ‘Plutocrats: The Rise of the Super Rich and the Fall of Everyone Else’.

CONSUMERS7 min read

Why Luxury Brands Should Target the Top 1%

Douglas Gollan, co-founder of Elite Traveler magazine, asks why the super affluent are often ignored as advertising targets by marketers, when their spending potential is virtually unlimited

CONSUMERS6 min read

How The Luxury Industry Is Leaving $1.7 Trillion On The Table

Douglas Gollan, co-founder of Elite Traveler magazine, explains why the luxury industry’s continued robust performance is coming, despite largely missed opportunities.

CONSUMERS6 min read

Luxury Marketers Need To Aim Higher, Get More Focused & Work Harder in 2011

Douglas Gollan, group president of Elite Traveler Media Group, outlines why segmenting the market into unambiguous wealth cohorts is the way forward