Author Image

Diana Verde Nieto

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted.

Author Image
Diana
Verde Nieto
Founder & CEO, Postitive Luxury

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted.

Latest articles from

Diana

CONSUMERS

Is 2022 Set To Be The Start of The Decade of Change?

Action and accountability will be imperative in 2022 and beyond to ensure the Decade of Change begins to stave off the worst impacts of climate change, improve the quality of life and improve the biosphere that we all depend on, says Positive Luxury Co-Founder Diana Verde Nieto in her latest column.

CONSUMERS

Opinion: Climate Action Is An Investment, Not a Cost

There is no miracle drug to solve the climate crises – tangible, deliverable and measurable action is what we need to keep our planet and society healthy. These actions are an investment, not a cost and they bring medium to long term financial returns, says Diana Verde Nieto, Luxury Society Columnist and Positive Luxury Co-Founder.

CAMPAIGNS

How Luxury Fashion is Raising Awareness

Luxury consumer preferences are shifting towards brands that support sustainability and have a positive impact on people. This year, Positive Luxury teamed up with Grassroots Soccer and luxury menswear label POAN to raise awareness of HIV prevention.