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Chun Pin Yap

Having spent several years working in China, Chun Pin has developed a deep interest and appreciation for the digital marketing strategies and tactics applied by brands in the Middle Kingdom. He writes on a freelance basis on topics that marry luxury and technology.

Author Image
Chun Pin
Yap
Freelance Writer

Having spent several years working in China, Chun Pin has developed a deep interest and appreciation for the digital marketing strategies and tactics applied by brands in the Middle Kingdom. He writes on a freelance basis on topics that marry luxury and technology.

Latest articles from

Chun Pin

CAMPAIGNS4 min read

5 Interesting Valentine’s Day Campaigns on WeChat

When it comes to the season of love, brands always have interesting tricks up their sleeves – especially on social media.