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Charlotte Wooding

Charlotte is Marketing Manager at Cocoon, which is a global marketing offering that facilitates connections between luxury brands and their consumers. Cocoon understands the unique relationships, networks and cultures in the luxury space – and how to navigate them. So as well as providing tailored, high-quality marketing activity, it is uniquely placed to forge potential partnerships between high-net-worth individuals and brands working within the sector.

Author Image
Charlotte
Wooding
Marketing Manager, Microsoft

Charlotte is Marketing Manager at Cocoon, which is a global marketing offering that facilitates connections between luxury brands and their consumers. Cocoon understands the unique relationships, networks and cultures in the luxury space – and how to navigate them. So as well as providing tailored, high-quality marketing activity, it is uniquely placed to forge potential partnerships between high-net-worth individuals and brands working within the sector.

Latest articles from

Charlotte

RETAIL4 min read

How Lifestyle is the New In-Store Tactic for Luxury Brands

The key to transforming the physical store lies in driving valued customer relationships, providing personalised in-store services and selling the lifestyle associated with a luxury brand.

CONSUMERS4 min read

The Power of the 21st Century Woman

Millennial women are taking on different roles and equalling the playing field – and their relationships with brands are also shifting. With women representing 80% of all purchasing decisions, it’s time brands change how they market to this increasingly influential audience.

CONSUMERS5 min read

New EU Data Legislation: What Luxury Brands Need To Know

The introduction of new EU legislation GDPR (General Data Protection Regulation), spells significant challenges in the way we collect and use data. Charlotte Wooding reveals what it means for luxury brands.

CAMPAIGNS4 min read

Luxury’s Take on International Women’s Day

With the buzz surrounding International Women’s Day last week, several luxury brands rallied support for the female cause to connect with consumers through their shared vision of gender equality.

CONSUMERS4 min read

Wellness: The Changing Face of Luxury

The changing appetites of the next generation of the wealthy elite has meant that consumer spending has veered away from material goods. Where the principles of luxury once centred on…
CONSUMERS4 min read

Luxury Brands Aim to Stand Out with Smart Partnerships

Despite slower economic growth, 2016 set the bar high for luxury brands. From Virtual Reality to ethical initiatives, marketers pushed the boundaries when it came to innovations and tech. As we ease into 2017, the challenge for luxury brands will be to continue to innovate in ways that drive engagement and provide unique experiences.

CAMPAIGNS3 min read

Tech Meets Tradition This Holiday Season

With the countdown to Christmas in full swing, there’s a chance for luxury brands to really stand out from the crowd. This year the best brands are combining tech with…
RETAIL3 min read

Losing the Personalised Touch: Why In-Store Luxury Experiences Need to Translate Online

When it comes to convenience, online shopping beats bricks and mortar hands down. But it’s a different matter when it comes to personalisation.

CONSUMERS5 min read

Trends Revealed: Luxury Brands Creating Enticing Experiences

Over the past months we’ve seen unique partnerships unveiled in the luxury space from Ethihad & Jimmy Choo to Michael Kors & Snapchat, all with the goal of creating enticing…
DIGITAL4 min read

Fashion And Luxury Brands Try Their Hand At Innovative Tech Experiences

The common thinking is that luxury brands aren’t innovative compared to their mass cousins, but there are plenty of examples in the space of brands breaking ground on innovative technology…