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Charlotte Wooding

Charlotte is Marketing Manager at Cocoon, which is a global marketing offering that facilitates connections between luxury brands and their consumers. Cocoon understands the unique relationships, networks and cultures in the luxury space – and how to navigate them. So as well as providing tailored, high-quality marketing activity, it is uniquely placed to forge potential partnerships between high-net-worth individuals and brands working within the sector.

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Charlotte
Wooding
Marketing Manager, Microsoft

Charlotte is Marketing Manager at Cocoon, which is a global marketing offering that facilitates connections between luxury brands and their consumers. Cocoon understands the unique relationships, networks and cultures in the luxury space – and how to navigate them. So as well as providing tailored, high-quality marketing activity, it is uniquely placed to forge potential partnerships between high-net-worth individuals and brands working within the sector.

Latest articles from

Charlotte

CONSUMERS

The Power of the 21st Century Woman

Millennial women are taking on different roles and equalling the playing field – and their relationships with brands are also shifting. With women representing 80% of all purchasing decisions, it’s time brands change how they market to this increasingly influential audience.

CONSUMERS

Wellness: The Changing Face of Luxury

The changing appetites of the next generation of the wealthy elite has meant that consumer spending has veered away from material goods. Where the principles of luxury once centred on…
CONSUMERS

Luxury Brands Aim to Stand Out with Smart Partnerships

Despite slower economic growth, 2016 set the bar high for luxury brands. From Virtual Reality to ethical initiatives, marketers pushed the boundaries when it came to innovations and tech. As we ease into 2017, the challenge for luxury brands will be to continue to innovate in ways that drive engagement and provide unique experiences.