In the ever-evolving landscape of beauty, a seismic shift is underway. Sustainability and conscious beauty are no longer buzzwords; they’ve become imperatives in the discerning minds of beauty consumers. What was a trend has transformed into an expectation, a given that echoes the growing environmental consciousness of the contemporary consumer. But can all brands master these changes? Luxury Society Columnist Chanella Buck dives in.
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Opinion: The Beauty Advent Calendar Is a Triple Win For Brands. But How They Execute Them Is Everything.
Beauty’s reinvention of the traditional Advent Calendar and its continued success provides a triple win for customer, brand and retailer. And in this prolific digital age, where consumers are bombarded with digital advertising in all its forms, the physical desire to have a tangible route into luxury has never been greater, says Chanella Buck, Founder of On Beaute in her debut Luxury Society column.