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Casey Hall

An Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, Forbes.com and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for Forbes.com is actually called “What’s Trending in China?”

Author Image
Casey
Hall
Editor, Women’s Wear Daily

An Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, Forbes.com and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for Forbes.com is actually called “What’s Trending in China?”

Latest articles from

Casey

DIGITAL3 min read

China’s Traditional Gifting Culture Gets a Digital Upgrade

Luxury brands are capitalising on China’s peak gift-gifting season by offering consumers the option to digitally send gifts through Chinese platforms such as Tencent’s WeChat Mini Programs.

EVENTS3 min read

LS Keynote 2017 Speaker Introduction: Pablo Mauron, DLG

Ahead of the Luxury Society Keynote on November 29, we sat down with speaker Pablo Mauron, partner and managing director for China at DLG about millennial consumers and the ways in which technology can be used to target new consumers.

EVENTS4 min read

LS Keynote 2017 Speaker Introduction: Charly Cai, Baidu

Ahead of the Luxury Society Keynote on November 29, we sat down with speaker Charly Cai, Senior Key Account Director at Baidu about artificial intelligence and the ways in which technology can be used to target new consumers.

EVENTS4 min read

LS Keynote 2017 Speaker Introduction: Elsa Wang, Swarovski

Ahead of the Luxury Society Keynote on November 29, we sit down with speaker Elsa Wang, Head of Communications at Swarovski China, about the ways in which one of China’s biggest social media platforms, WeChat, has been able to help her brand build awareness and loyalty in the Chinese market.

CAMPAIGNS4 min read

Luxury Brands Cash in on Chinese Valentine’s Day

Modern China’s rush to internationalisation has meant an increasing embrace of global festivals and holidays, but marketers haven’t forgotten traditional Chinese holidays as an opportunity for promotions and online sales…
EVENTS4 min read

5 Things We Learned from the Luxury Society Keynote 2017

Marking its third chapter in Shanghai, the Luxury Society Keynote 2017 offered attendees its best line-up of speakers and presentations yet. Held in Shanghai on November 29 with an audience…
EVENTS4 min read

China’s Top Tech Companies Talk Innovation for Luxury Brands

The third annual Luxury Society Keynote covered Millennials, artificial intelligence and advertising on WeChat.

DIGITAL4 min read

First Past the Post: Why Early Adoption Pays Off for Luxury Brands

Innovation is a buzzword thrown around by luxury brands, but being truly innovative may not be as important as being first to try something new. In many regards – in…
RETAIL5 min read

Swarovski Forum Details China’s Growth Cities, Multibrand Potential

Participants spoke on topics like digital marketing, global branding, design thinking, intellectual property and sustainable fashion.