Luxury brands are capitalising on China’s peak gift-gifting season by offering consumers the option to digitally send gifts through Chinese platforms such as Tencent’s WeChat Mini Programs.
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LS Keynote 2017 Speaker Introduction: Pablo Mauron, DLG
Ahead of the Luxury Society Keynote on November 29, we sat down with speaker Pablo Mauron, partner and managing director for China at DLG about millennial consumers and the ways in which technology can be used to target new consumers.

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LS Keynote 2017 Speaker Introduction: Elsa Wang, Swarovski
Ahead of the Luxury Society Keynote on November 29, we sit down with speaker Elsa Wang, Head of Communications at Swarovski China, about the ways in which one of China’s biggest social media platforms, WeChat, has been able to help her brand build awareness and loyalty in the Chinese market.







