Casey Hall

An Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, Forbes.com and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for Forbes.com is actually called “What’s Trending in China?”

Casey

Hall

Editor, Women’s Wear Daily

Latest articles from

Casey

DIGITAL3 min read

China’s Traditional Gifting Culture Gets a Digital Upgrade

Luxury brands are capitalising on China’s peak gift-gifting season by offering consumers the option to digitally send gifts through Chinese platforms such as Tencent’s WeChat Mini Programs.

EVENTS3 min read

LS Keynote 2017 Speaker Introduction: Pablo Mauron, DLG

Ahead of the Luxury Society Keynote on November 29, we sat down with speaker Pablo Mauron, partner and managing director for China at DLG about millennial consumers and the ways in which technology can be used to target new consumers.

EVENTS4 min read

LS Keynote 2017 Speaker Introduction: Charly Cai, Baidu

Ahead of the Luxury Society Keynote on November 29, we sat down with speaker Charly Cai, Senior Key Account Director at Baidu about artificial intelligence and the ways in which technology can be used to target new consumers.

EVENTS4 min read

LS Keynote 2017 Speaker Introduction: Elsa Wang, Swarovski

Ahead of the Luxury Society Keynote on November 29, we sit down with speaker Elsa Wang, Head of Communications at Swarovski China, about the ways in which one of China’s biggest social media platforms, WeChat, has been able to help her brand build awareness and loyalty in the Chinese market.