Brielle Jaekel

Brielle

Jaekel

Brielle Jaekel is Associate Editor at Luxury Daily, New York.

Latest articles from

Brielle

CAMPAIGNS3 min read

Hermès Looks to New Interpretation of Time Through Artists’ Lens

Hermès is targeting digitally-savvy consumers with its new interactive film campaign, “Time, an Hermès object”, which is made for mobile. The use of artists’ unique visions has helped the campaign…

RETAIL4 min read

Retailers Scale Back on Real Estate to Streamline Efficiency

Luxury retailers, such as Hudson’s Bay Company and Sephora, have to rethink their environment in order to remain efficient in the era of online shopping.

DIGITAL4 min read

Four Seasons and Rosewood Turn to VR to Increase Bookings

Luxury travel and hospitality brands are teaming up with virtual reality production agencies to help bring the luxury hotel industry to life through immersive experiences for the customers.

DIGITAL4 min read

Chanel and Gucci Rank Highest Luxury Brands on Social Media

NetBase’s report demonstrates how important social media behaviour can be regarding habits and trends in e-commerce, while revealing which luxury brands are driving sentiment and passion in the public’s search for authenticity.

CONSUMERS4 min read

Urban Living Trends Open up Possibilities for Luxury Brands

In its new report, Euromonitor has revealed that urban locations now have the highest population levels ever recorded, and as that figure continues to rise, these markets will present opportunity…

CAMPAIGNS3 min read

Leveraging Influencers to Create Conversations Online: Rosewood Hotels and Resorts

Rosewood Hotels and Resorts is further establishing its authority on all things travel with an assortment of in-the-know influencers Hospitality group Rosewood Hotels and Resorts is further establishing its authority…

CONSUMERS3 min read

Affluents Aim to Feel Confident in Their Purchasing Decisions

As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike…