BARD, Google’s answer to the growing competition from ChatGPT, has the potential to shake up the future of search, and whilst no one can predict exactly what will happen with these kinds of features, we do expect AI assistants to dominate Search, complicating the acquisition of traffic for luxury brands and presenting a whole new set of challenges.
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Benjamin
Luxury Sales Need To Be Personal. The Same Applies For Online.
As the share of luxury brands’ revenue from e-commerce grows, Benjamin Dubuc, DLG’s Head of Search and Performance Marketing, talks us through the importance of why brands need to create more personalised and frictionless experiences for the customers and how they can achieve it online.
LVMH’s Deal With Google Is Groundbreaking. Here’s Why.
The strategic partnership between LVMH and Google demonstrates how brands are embracing digital intelligence tools to reshape the luxury experience. DLG’s Head of Search and Performance Media Benjamin Dubuc explains why the deal is a huge game changer for the luxury giant.
Google is the New Dermatologist. Here’s How Skincare Brands Can Make the Most of It
Skincare brands should proactively identify and anticipate consumer needs. The second set of insights from DLG’s latest report, “The Online State of Skincare Brands,” offers leads on how brands can make better use of search optimisation.
Should Brands Keep Bidding on Their Branded Searches?
Search is a critical marketing channel to help build brands, but should companies continue to bid on their own branded terms, even if they are appearing organically? Benjamin Dubuc, Head…