There is an unspoken rule in heritage brand design: the more storied the maison, the more it should disappear. Let the product speak, let the archive breathe, keep the identity quiet and the palette restrained. The brand as vessel, not voice.
Aude Degrassat
Aude has advised some of the world’s most desirable companies on their brand strategies and communications including Apple, Dior, Nike, Beats by Dre, and M.A.C Cosmetics, where she managed the redesign of all digital touchpoints including its e-commerce website as Global Executive Director, Digital Innovation.
At the forefront of digital innovation and cultural relevance, her work has received numerous recognitions ranging from The Webby Awards to the Awwwards and FWA.
Aude
Degrassat
International Creative Director
Aude has advised some of the world’s most desirable companies on their brand strategies and communications including Apple, Dior, Nike, Beats by Dre, and M.A.C Cosmetics, where she managed the redesign of all digital touchpoints including its e-commerce website as Global Executive Director, Digital Innovation.
At the forefront of digital innovation and cultural relevance, her work has received numerous recognitions ranging from The Webby Awards to the Awwwards and FWA.