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Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

Annick-Ange

Logmo

Contributor

Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

Latest articles from

Annick-Ange

EVENTS5 min read

LS Keynote 2019 Speaker Introduction: Pablo Mauron, DLG (Digital Luxury Group)

Luxury brands need to find ways to adapt and integrate their globally-developed creative assets for use in different markets – especially China, says Pablo Mauron, Partner and Managing Director China at DLG.

CAMPAIGNS6 min read

Why Valentino Wins the Chinese Valentine’s Day Game

In a sea of luxury brands struggling to stand out during the gifting extravaganza that is Chinese Valentine’s Day (Qixi), Valentino managed to rise above by leveraging hunger marketing to…