Annick-Ange Logmo

Annick-Ange is a French graduate from ESSCA Ecole de Management. After having lived and studied across Europe and Africa, she moved to Shanghai to study China-Europe International Business, as well as Digital Marketing. Her global perspective and her experience in luxury retail allow her to cover topics related to market trends and consumer behavior.

Annick-Ange

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Annick-Ange

CONSUMERS5 min read

How Disruptors in the Luxury Hospitality Sector are Catering to the Changing Tastes of Millennials

As today’s young luxury travellers search for alternatives to classic hotel stays, traditional hoteliers and short-term vacation rental companies alike are racing to capture market share. The global luxury travel…

EVENTS6 min read

Five Key Takeaways on Successful E-commerce Strategies in China

The growing interconnectivity between Chinese consumers and digital ecosystems has led to major shifts on e-commerce marketplaces and social media. The second edition of Luxury Society’s Briefing series saw experts…

EVENTS1 min read

[Video] LS Keynote 2019: The Four Seasons Approach To Creating Customer Experiences

Adrian Messerli describes how Four Seasons leverages technology to get personal with clients, and create fascinating experiences.

EVENTS2 min read

[Video] LS Keynote 2019: Social CRM Approaches To WeChat Acquisition And Engagement

JINGdigital’s Kai Hong gives insights into WeChat users’ engagement with luxury brands online and highlights how brands can design successful social CRM strategies.

EVENTS5 min read

Top 5 Takeaways From The 2019 Luxury Society Keynote Shanghai

We pick out the most important lessons by experts about building brand agility, understanding and capturing audiences, and overall optimizing omnichannel experiences in China at the recently concluded Luxury Society…

EVENTS1 min read

[Video] LS Keynote 2019: Luxury Brands’ Engagement with Marketplaces

Jacques Roizen discusses the implications and challenges of online marketplaces in China, as well as the opportunities that exist for luxury brands beyond WeChat and their brand-owned websites.

EVENTS1 min read

[Video] LS Keynote 2019: Omni-content Marketing

When it comes to omni-content marketing, luxury brands need to define the right methodologies and infrastructures to streamline processes between partners.

EVENTS4 min read

LS Keynote 2019 Speaker Introduction: Jacques Roizen, Executive Vice President, Baozun

Jacques Roizen, Head of Digital Transformation and New Ventures at Baozun, talks about the evolution of omnichannel retail and how brands can leverage new opportunities to create better customer experiences.

EVENTS4 min read

LS Keynote 2019 Speaker Introduction: Kai Hong, JINGdigital

Kai Hong, Chairman and Co-founder of JINGdigital, talks about how brands can truly engage and grow their WeChat communities with the right social CRM strategy.

EVENTS1 min read

[Video] LS Keynote 2019: New Platforms, New Opportunities

This panel featuring experts on the topic of branding and channel strategies discussed the challenges and opportunities that new social media platforms present, as well as some best practices.