As the use of artificial intelligence opens up more opportunities for brands to express their creativity on social media, does it even matter to marketers whether the content created is real or not, if the reactions or responses from their audiences are positive?
Latest articles from
Anne-Sophie
CONSUMERS7 min read
How Can Brands Go Deeper In Their Partnerships?
Beyond the usual collaborations for a limited time only, how can brands go deeper in their partnerships with others to ensure they are creating something more meaningful than just the opportunity to sell more products?
CAMPAIGNS7 min read
Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now
Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.
CONSUMERS8 min read
Health and Wellness Is Luxury’s New Favourite Marketing Tool. Here’s Why.
With consumers increasingly prioritising health and wellness in the post-pandemic world, how can luxury brands embrace the subject while still being aligned with their core identity that resonates with their current audiences? DLG’s Social Media Practice Lead Anne-Sophie Scharff discusses how brands can tap into this opportunity.
DIGITAL7 min read
For Luxury Fashion, The Social Media Show Must Go On
In today’s digital era, brands need to rethink the playbook on fashion shows and reinvent how they present their collections, by strengthening their storytelling, experimenting with new technologies and embracing strategic partnerships, says DLG’s Social Media Practice Lead Anne-Sophie Scharff.
DIGITAL8 min read
Is Your Facebook Strategy Obsolete?
With community and conversation at the heart of Facebook’s long-term vision, many brands are struggling to deliver effective strategies on the platform. So how can companies develop content that resonates?
DIGITAL9 min read
What Can Private Banks Learn From Luxury Brands on Social Media?
When it comes to social media, there are few industries that harness the power of its platforms better than luxury brands. But rarely do names from banking, insurance and health ever come up. So how can these industries better use this channel to connect with their customers?
