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Alice Clapp

WPP Fellow Alice is spending her first rotation working as a Cultural Strategist at Kantar Added Value, London. Alice has a keen interest in all things colourful, monochrome and fabric. Kantar Added Value is a brand development and marketing insight consultancy part of Kantar and WPP Group.

Author Image
Alice
Clapp

WPP Fellow Alice is spending her first rotation working as a Cultural Strategist at Kantar Added Value, London. Alice has a keen interest in all things colourful, monochrome and fabric. Kantar Added Value is a brand development and marketing insight consultancy part of Kantar and WPP Group.

Latest articles from

Alice

DIGITAL3 min read

A New Approach for Gucci and Calvin Klein

Two luxury fashion brands have caught the eye of the Cultural Insight team at Kantar over the last few weeks for their very different communications forays into very different parts…