As luxury brands accelerate their digital transformation in China, Douyin, dominated by short videos, has become one of their biggest targets. But in order to capture the attention of the younger generations on this platform, brands need to rethink their content strategy.
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How Can International Luxury Brands Navigate the Evolving Chinese Digital Landscape?
Faced with the fast-growing Chinese luxury market, global brands need to first understand the market landscape in order to deploy strategies that are truly localised.
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[Video] LS Keynote Shanghai 2020: Leveraging Social Selling
This panel discussion at the 2020 Luxury Society Keynote delved into how brands can leverage social selling to efficiently retain consumers and drive performance.
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[Video] LS Keynote Shanghai 2020: Translating Content into Conversions
Top KOL Mr. Kira shared more about the China influencer landscape and new collaboration opportunities with luxury brands in this dialogue session at the Luxury Society Keynote in Shanghai.
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[Video] LS Keynote Shanghai 2020: Building an E-commerce Ecosystem and Infrastructure
E-commerce has become a necessity for brands in China. At the Luxury Society Keynote in Shanghai, Buy Quickly’s Founder, Chairman and CEO John Liu delved into its potential, offering key takeaways for luxury brands looking to develop their e-commerce business in the market.
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Moncler’s Acquisition of Stone Island: A Force to be Reckoned With?
How does the marriage between Moncler and Stone Island change notions of brand acquisitions in the luxury sector, while writing a new definition of luxury?
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[Video] LS Keynote Shanghai 2020: Embracing a New Era of Luxury Retail with WeChat
As WeChat continues to evolve, it has become more than just a social touchpoint for brands; it can also help brands turn traffic into conversions, shared Tencent’s George Xie at the recent Luxury Society Keynote in Shanghai.
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[Video] LS Keynote Shanghai 2020: The Digital Transformation of International Brands in China
The panel discussion shed light on how international luxury brands are speeding up their digital transformation in China and adapting their internal structures and external strategies in this context.
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CIIE: International Brands Step Up Their Efforts in China
The third edition of the China International Import Expo (CIIE) made waves as the world’s largest offline exhibition this year. How did international fashion and beauty brands leverage this opportunity to increase their visibility in the market?
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Shanghai Keynote 2020: Full Speaker Line-Up Announced
With one day to go before the event, Luxury Society reveals the full programme and speaker line-up for its annual Luxury Society Keynote 2020 in Shanghai.
