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Alexander Wei

Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women’s Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Research Director at DLG China.

<img src="https://luxurysociety.com/wp-content/uploads/2025/04/2841743653256_.pic_hd4_3.jpg" alt="Author Image">

Alexander

Wei

Editor, Luxury Society

Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women’s Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Research Director at DLG China.

Latest articles from

Alexander

[Video] LS Keynote Shanghai 2020: Engaging and Reactivating Consumers in China

Casey Hall, Asia Correspondent at The Business of Fashion and Jacques Roizen, Senior Vice President & China General Manager at Pandora examined how brands continue to inspire engagement and reactivate consumers in the Chinese market.

[Video] LS Keynote Shanghai 2020: Leveraging the China Digital Ecosystem

DLG (Digital Luxury Group)’s Partner & Managing Director China, Pablo Mauron, discussed the ever-evolving China digital landscape and opportunities that brands can leverage as social platforms grow more interconnected and multi-dimensional

How Will Changes To The Animal Testing Policy In China Influence Its Beauty Landscape?

Many cruelty-free beauty brands have found it difficult to enter the Chinese market due to conflicts between mandatory animal testing and their brand ideals. Now with possible relaxations to this…

How Can Beauty Brands Leverage An Increasingly Commercial Weibo?

With the introduction of its Mini Shop, micro-blogging platform Weibo is no longer just a content platform, but a transactional one as well. How can beauty brands benefit from this change and adapt their Weibo strategies accordingly?

Is Drop Retail the Next Step in the Digital Transformation of Beauty Brands?

The launch of MAC Underground shows that beauty brands are getting serious about building exclusive channels and communities for product drops. How will this streetwear-originated retail tactic influence their digital…

Luxury Brands Urgently Need To Create Sustainable Livestreaming Strategies

Instead of merely being tempted by high traffic volumes and short-term conversions, luxury brands need to start building a long-term plan when it comes to livestream selling. On May 27,…