With retail on the rebound, how can brands ride the momentum and fine-tune their digital strategies in China? The latest WeChat Luxury Index report from DLG (Digital Luxury Group) and JINGdigital examines the performance of luxury brands on WeChat and the opportunities that come with livestreaming and social selling within this ecosystem.
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Alexander
Social Selling: What Can the West Learn From China?
Having only recently jumped on the social selling bandwagon, what lessons can Western tech giants like Facebook and Google learn from their more established Chinese counterparts?
Is E-commerce Really The Answer For Luxury Watches In China?
Given the unique characteristics of the luxury watch industry and specific purchasing patterns of its target audience, are Chinese e-commerce marketplaces the right platform for high-end watchmakers? In yet another…
Why Are Top Luxury Brands Flocking To WeChat Channels?
A relatively new player on the short videos market, WeChat Channels lacks high traffic existing players like Douyin have built up over the years. So why are luxury brands still making the budding platform a part of their WeChat strategy?
Should Brands Build Up Their Own Private Traffic Channels?
Increasingly squeezed on social media platforms and e-commerce giants for traffic, are official brand Apps the next important frontier for brands? After an eight-year absence, Uniqlo finally made its comeback…
Bilibili Decoded: A New Social Battlefield For Luxury Brands In China
Previously better known for its focus on anime, comics and gaming-related content, fast-growing video platform Bilibili has since built up a strong user base with varied content types. How can…
[Video] LS Keynote Shanghai 2020: Engaging and Reactivating Consumers in China
Casey Hall, Asia Correspondent at The Business of Fashion and Jacques Roizen, Senior Vice President & China General Manager at Pandora examined how brands continue to inspire engagement and reactivate consumers in the Chinese market.
[Video] LS Keynote Shanghai 2020: Leveraging the China Digital Ecosystem
DLG (Digital Luxury Group)’s Partner & Managing Director China, Pablo Mauron, discussed the ever-evolving China digital landscape and opportunities that brands can leverage as social platforms grow more interconnected and multi-dimensional
How Will Changes To The Animal Testing Policy In China Influence Its Beauty Landscape?
Many cruelty-free beauty brands have found it difficult to enter the Chinese market due to conflicts between mandatory animal testing and their brand ideals. Now with possible relaxations to this…
How Can Beauty Brands Leverage An Increasingly Commercial Weibo?
With the introduction of its Mini Shop, micro-blogging platform Weibo is no longer just a content platform, but a transactional one as well. How can beauty brands benefit from this change and adapt their Weibo strategies accordingly?