A relatively new player on the short videos market, WeChat Channels lacks high traffic existing players like Douyin have built up over the years. So why are luxury brands still making the budding platform a part of their WeChat strategy?
Casey Hall, Asia Correspondent at The Business of Fashion and Jacques Roizen, Senior Vice President & China General Manager at Pandora examined how brands continue to inspire engagement and reactivate consumers in the Chinese market.
DLG (Digital Luxury Group)’s Partner & Managing Director China, Pablo Mauron, discussed the ever-evolving China digital landscape and opportunities that brands can leverage as social platforms grow more interconnected and multi-dimensional
With the introduction of its Mini Shop, micro-blogging platform Weibo is no longer just a content platform, but a transactional one as well. How can beauty brands benefit from this change and adapt their Weibo strategies accordingly?
