India’s transformation into a global luxury playground is not just theoretical; it’s unfolding on the ground. Investments in stores, marketing initiatives, and activations illustrate the industry’s belief in India’s potential, says Abhay Gupta, Founder and CEO of Luxury Connect.
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Opinion: Luxury’s Embrace Of Indian Celebrities Is a Strategic Calculated Move Towards Global Relevance.
From Priyanka Chopra Jones to Deepika Padukone, luxury’s love affair with Indian celebrities is more than just a passing trend. It is a strategically calculated move towards attaining global relevance and resonance, says Abhay Gupta, Founder and CEO of Luxury Connect.
Opinion: India Is An Incredible Opportunity For Luxury Brands. Here’s What They Should Know.
Ahead of Balenciaga and Valentino opening their first stores in India, Abhay Gupta, Founder and CEO of Luxury Connect and Author of The Incredible Indian Luxury Bazaar explains why it represents a massive opportunity for luxury brands, but how they navigate its local culture, people, geography and purchase motivators remains key to sustain themselves successfully in this complex market.
The Incredible Indian Luxury Consumer
The modern-day Indian luxury consumer is incredibly dynamic, with behaviours and attitudes toward wealth undergoing radical changes. Abhaya Gupta, author of “The Incredible Indian Luxury Bazaar,” dissects how luxury brands can take hold of the next great untapped opportunity.
10 Drivers to Crack the Indian Luxury Market in 2020
From increased LGTBQ rights to a generation of consumers thirsty for travel and convenience, the shifting geopolitical landscape of India is also shaping its luxury industry. With 2019 recently coming…
Opinion: India’s Luxury Automobile Industry: Gloom, Doom or Zoom?
India’s automobile industry is facing its worst crisis since records began. While brands remain hopeful that demand will pick up, there are new trends are reshaping consumer habits that may…
Why Indian Consumers Are Spending More Than Ever On Luxury
Fuelled by access to the internet and international trends, aspiring Indians are spending more than ever on luxury experiences. Brands would do well to take note of opportunity, says Luxury Connect’s Abhay Gupta.
Opinion: Pre-Owned Luxury Is a Force To Be Reckoned With
The second hand luxury market is steadily gathering pace and growing in popularity, thanks to rising demand from millennials who are helping drive sales. Luxury companies would do well to pay attention to the numerous opportunities that it can offer their brands.
Cryptocurrencies Are Fast Becoming Mainstream In The Luxury Industry. Here’s How.
While some industries have been hesistant to adapt, Bitcoin exclusive e-commerce platforms have already begun selling high-end luxury goods.
How 3D Printing and Nanotechnology will Revolutionize Luxury
The technologies together will bring large scale optimization in production processes, customization possibilities, costs, storage and logistics, retailing and loss prevention. In a world of constant technological advancements, early adopters will be at a significant advantage.