Jim Boulton, partner of Story Marketing branded content agency, shares his feedback on the L2 Digital IQ Luxury Report by iCrossing, suggesting that paid search engine marketing might produce short-term flattering statistics, but should not be used as a long term brand resonance building tool.
Jim Boulton
I’m a partner at brand communications company Story Worldwide. We create magazine programmes, websites, social media, online tools, films and pretty much any other form of branded content. Clients past and present include Agent Provocateur, Bang & Olufsen, Crème de la Mer, De Beers, Estée Lauder, Fabergé, Jo Malone, Lexus, Links of London, Lulu Guinness & Value Retail. I run the Digital Marketing Masterclass for the Chartered Institute of Marketing and I curate an event called Digital Archaeology as part of Internet Week.
Jim
Boulton
Partner
I’m a partner at brand communications company Story Worldwide. We create magazine programmes, websites, social media, online tools, films and pretty much any other form of branded content. Clients past and present include Agent Provocateur, Bang & Olufsen, Crème de la Mer, De Beers, Estée Lauder, Fabergé, Jo Malone, Lexus, Links of London, Lulu Guinness & Value Retail. I run the Digital Marketing Masterclass for the Chartered Institute of Marketing and I curate an event called Digital Archaeology as part of Internet Week.