Luxury Society is back with its flagship Keynote event in Shanghai, this time with a focus on omnichannel and customer experiences.
EVENTS
Save The Date: Luxury Society Keynote Shanghai 2019
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society is back with its flagship Keynote event in Shanghai, this time with a focus on omnichannel and customer experiences.
The Chinese digital landscape has witnessed a rapid development of technologies in recent years. This has transformed the retail space by creating synergy between different channels, where offline stores and online touchpoints complement brand building.
Consumer engagement patterns have changed in tandem, and the pressure is now on for brands to develop seamless omnichannel journeys. Beyond that, customers are becoming increasingly discerning and expect more out of the overall brand experience. How can luxury labels improve and streamline their efforts on both fronts, and where should they start?
The latest edition of Luxury Society’s flagship Keynote series will explore this topic in greater detail. Held in Shanghai on 17 September, the conference will bring together speakers from luxury brands, e-commerce service providers and advanced CRM solutions and offer audiences holistic insights into developing sophisticated omnichannel experiences for consumers in China.
Visit www.luxurysociety.com/keynote to register and find out more about the event. More speakers will be announced in the coming weeks, so watch this space. For other information and ticketing enquiries, please email [email protected] or [email protected]
Editor, China, Luxury Society
Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.
