Shoppers from China accounted for one-third of global spending on luxury items last year, and Chinese luxury consumption will nearly double to about 1.2 trillion yuan ($175 billion) by 2025 from 770 billion yuan ($111.856 billion) last year, consultancy McKinsey & Co. estimated in a report published April 26.
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Brands naturally have a fear of taking risks, so when they collaborate with influencers, the majority of them tend to stick to the same tried and true formats like having them make sponsored posts or attend offline events.
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Louis Vuitton. Gucci. Harrods. What do the French luxury label, the Kering-owned fashion behemoth and the heritage retailer have in common? Pop-ups.
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LVMH has seen the future of fashion, and it is artificial intelligence.
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French fashion label Chanel is introducing a new film series meant to better connect its fragrance collection to the house’s couture identity.
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