What We've Read: Millennial Women’s Shopping Habits Lean Towards Self-Purchasing


Meaghan Corzine | August 13, 2018

Luxury Society’s selection of news articles that are not to be missed this week.

1. Millennial women’s shopping habits lean towards self-purchasing

Contrary to traditional marketing that positions jewelry as a gifting item, millennial women are more apt to buy pieces for themselves than to receive them from others.

Read this on Luxury Daily.

2. Splurges, on Sale: More Luxury Buyers Say They Demand Discounts

Here’s some bad news for fashion houses and luxury brands: Increasingly, even big-spending buyers are balking at paying full price.

Read this on Jing Daily

3. Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program

Following the likes of Longchamp, Gucci, Michael Kors and Fendi, Burberry has become the next global luxury giant to open an official WeChat mini-program. 

Read this on Jing Daily

4. How artificial intelligence is changing digital marketing

Artificial intelligence (AI) is changing the way marketers see interactions with consumers. It is becoming the way for products and processes to work smarter with more data and less human intervention.

Read this on Luxury Daily.

5. Can Troverie Change the Face of Luxury Watch Shopping?

Troverie—an online marketplace for luxury watches—launched today in the United States, offering a vast selection of timepieces from 16 brands, most of which are Swiss—including Omega, TAG Heuer, Breitling, Zenith, and Bulgari.

Read this on Forbes.  

Image credit: Pexels

Analysis | Millennials